The Triumph of Cheapness

A revolution is taking place in Europe: The European society is re-formatting itself at an unprecedented speed, aiming to become a cultural community. It is a unification process by means of consumerism where the inescapable allurement of cheapness of products grasps the masses of the European population and is leading to the long envisioned trans-national citizen � the European. Along with its citizens, the cities as the places of maximum concentration of the community's power and culture are changing, as well. This article tries to unveil the tremendous power and influence of Europe's low-cost companies on decision making, on the Europeans itself and on the appearance of our cities. more